Steer Clear of the Top Mental Health Marketing Writing Blunders
As a mental health practitioner, you understand the significance of achieving a robust online presence. A website that showcases your expertise, services, and professionalism is an essential tool for drawing in new patients and keeping them engaged with your practice over time.
More than anything else, however, the written content of your website is what will make or break your online presence. If you’re not a skilled writer, you’ll want to work with a professional content creator to take care of this critical piece of your marketing puzzle.
Whether you work with an expert, or you go it alone, it’s crucial to avoid some common mental health marketing writing blunders that can turn off potential patients and damage your brand.
Mistake #1: Failing to Explain the Benefits of Your Services
If the content on your website only talks about the features you provide (therapy sessions, mental health assessments, etc.) rather than the benefits patients receive (increased happiness, better communication, relief from symptoms), you’ll miss the mark with potential patients. You must highlight the ways you help patients overcome challenges and improve their lives.
Mistake #2: Using Jargon That Patients Don’t Understand
As mental health practitioners, you have your own language and terminology. However, it’s crucial to realize that the typical patient doesn’t have the same level of understanding that you do. Avoid overly technical terms that aren’t clear to the layman, and use simple, straightforward language that everyone can understand.
Mistake #3: Neglecting to Demonstrate Your Credentials and Experience
Your site must build trust right from the start. Include information about your credentials, professional memberships, and experience on your website to establish your credibility. Prospective patients need to see that you have the expertise to help them.
Mistake #4: Failing to Optimize Your Site for Search Engines
Google and other search engines prioritize sites that are optimized for SEO (search engine optimization). Therefore, your website must have high-quality, optimized content to appear at the top of search engine results. Use relevant keywords and phrases in your headlines, subheadings, and text to make sure people find you when they’re searching for mental health services online.
Mistake #5: Having a Bare-Bones Website with Limited Content
Your website must make an excellent first impression. When visitors come to your site, they want to see a professional, visually appealing site with plenty of helpful content. A bare-bones website with minimal information can turn potential patients away. Create an aesthetically pleasing design with effective written content so visitors stay on your site longer and are more likely to schedule an appointment.
The Solution: Work with The Mental Health Agency
If you’re struggling with any of these common mental health marketing writing blunders, The Mental Health Agency can help. Our team of experienced digital marketers can work with you to improve your website’s written content, optimizing it to attract and convert more patients.
Our team of experts can provide the following digital marketing services:
Don’t let bad writing and ineffective marketing hold your practice back. Schedule a strategy session today with our digital marketing experts and take the first step toward a stronger online presence for your practice.
At The Mental Health Agency, we’re passionate about helping mental health practices like yours establish themselves online and attract a steady stream of new patients. Contact us today and see how we can help your practice reach its full potential.
