Boost Referrals: Simplified Strategies for Healthcare Businesses
Every healthcare business, whether it be a solo practice or a multispecialty practice, needs referrals to increase patient acquisition and revenue. Referral marketing is nothing new but finding and retaining referral business can be challenging, especially with the abundance of healthcare options available to patients today. Referral marketing doesn’t have to be complicated. With a bit of focus and some diligent effort, you can improve your referral rates and grow your practice’s revenue.
Make A Referral Program
Create a clear, well-organized and concise message that encourages patients to refer your practice. MHA can work with you to design and implement a referral program that rewards new patients with an incentive while also rewarding existing patients with some type of reward or discount for their help in bringing in new patients
Ensure A Patient-Centric Experience
To boost referrals, ensure that your patients are having a positive and stress-free experience at your practice. MHA can help you improve the overall patient experience by utilizing technology to make tasks easier, implementing patient satisfaction surveys and ensuring efficient communication with patients.
Build Your Online Reputation
A lot of patients base their search for a healthcare provider heavily on positive reviews. Make sure you have an automated system in place to solicit and receive customer reviews. MHA can help you build your online reputation with advanced reputation and review management tools through platforms such as Google and Healthgrades.
Utilize Your Existing Network
Your current patient pool is an untapped network for growth. Use newsletters or email communication to send current patients updates or educational information about your practice in order to stay engaged with your current patients and improve referrals rates. MHA can help you develop a marketing strategy that helps you get a steady stream of referrals from your existing network.
Create Engaging and Educational Content
Create content that not only educates patients but also shows the value of your practice. Whether it be through blog content, social media, or an email newsletter. MHA can work with you to create engaging and informative content that builds brand awareness, educate and targets potential and existing patient needs.
Offer Telemedicine Services
Many patients would prefer to avoid the hassle of traveling to appointments and long wait times in the office. Telemedicine services are a great way to provide care to patients that live far away or have busy schedules. MHA can help your practice utilize telemedicine technology within your current practice setup.
The Benefits of MHA’s Healthcare Marketing Services
- Get more patient referrals with MHA’s referral program design and implementation.
- Improve patient experience and satisfaction by implementing MHA’s patient satisfaction surveys into your existing setup.
- Improve your practice’s reputation by using MHA’s reputation and review management tools
- Get the most out of your current network by implementing MHA’s engaging newsletters and email marketing campaigns.
- Create content and build brand awareness with MHA’s content marketing services.
- Provide efficient care to patients with telemedicine services.
At MHA, we work with healthcare practitioners of varying specialties and practice sizes, including group practices and urgent care mental health centers. Our team has over 15 years of experience in the industry and is well-versed in the latest technologies and techniques for medical marketing, such as EHR/EMR Systems and Telemedicine Platforms. Everything we do is designed to help practices scale and grow. Interested in learning more about our services? Schedule a strategy session with one of our experts today.