Mastering Impactful Email Subject Lines for Healthcare
Email marketing campaigns have become a valuable tool for healthcare practitioners to communicate with their patients. By sending newsletters and other updates, practitioners can not only keep the patients informed about their practice but also keep them engaged. However, a newsletter is only effective if it’s opened. The key to ensuring that newsletters are opened is to have an impactful email subject line. This article by The Mental Health Agency will highlight some tips and tricks to help healthcare practitioners create subject lines that will increase the open rates of their newsletters.
The importance of email subject lines
The subject line of an email is the first thing that a recipient sees when an email lands in their inbox. A poorly written subject line could lead to the email increasing the overall spam score, and as a result, end up in the recipient’s spam folder. Alternatively, a subject line that effectively conveys the message can entice the reader to open the email, read the email content, and take appropriate action.
Tips for creating email subject lines
Here are some tips for creating email subject lines healthcare practitioners can follow to ensure the best possible email open rates:
- Be clear and concise. The subject line should be concise and convey the message that the email is offering. Keep it short as recipients are more likely to open emails with shorter subject lines.
- Use urgent language. Action words like ”Last chance,” ”Don’t miss out,” and ”Hurry” will encourage the recipient to act quickly and open the email.
- Personalize the subject line. The use of the recipient’s first name can help the email standout amongst all the other emails in their inbox.
- Avoid using spam trigger words. Words like ”Free,” ”click now,” and ”act fast” could end up in the recipient’s spam folder.
- Use numbers. Using numbers in subject lines can lead to an increase in email open rates. Examples include ”5 ways to boost your mental health” or ”10 easy ways to reduce stress.”
- Use brevity. Using abbreviation shortcuts such as ”MHA” for The Mental Health Agency efficiently conveys the message without wasting space or causing confusion.
How The Mental Health Agency can help
The Mental Health Agency is a digital marketing company dedicated to providing healthcare professionals with excellent marketing solutions to meet their needs. From branding and logo design to email marketing and social media management, we have been servicing mental health practices for over 15 years. In addition to our broad range of services, we also provide healthcare technology consulting, which covers electronic health record and electronic medical record systems, patient scheduling, mental health assessment technology, telemedicine platforms, and medical directory optimization.
Our team of experts at The Mental Health Agency understands the importance of email marketing for healthcare professionals. By scheduling a strategy session with one of our experts, we can help create the most impactful email subject lines, design the most effective campaigns, and help our clients achieve their marketing goals. Please contact us today to schedule a consultation.
